The Non-GMO Project reports that retailers featuring its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no surprise that food companies producing dairy products are eager to join this trend. However, some of these companies also assert their support for conventional farming practices, including the use of GMO feed. The ongoing discourse surrounding GMOs leaves consumers uncertain about whether they should entirely avoid conventional cow’s milk and dairy products or proceed with their purchases while hoping for safety. It remains ambiguous how the struggling dairy industry can effectively market conventionally sourced products to build consumer trust, or if it’s a futile endeavor driven by negative public sentiment toward GMOs.
In a recent Food Navigator article, a spokesperson for Dean Foods expressed disappointment over the new NMPF campaign. “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, not undermining them,” stated Jamaison Schuler. Meanwhile, DanoneWave CEO Mariano Lozano shared with Food Navigator that the company was taken aback by the criticism for offering choices that align with consumer preferences. Following the introduction of Non-GMO Project Verified products, Dannon officials explained their rationale for this decision to Food Dive. “The choice that we’re providing adds value,” Neuwirth mentioned. “We are the first yogurt and large dairy company to take this step. We believe that for shoppers prioritizing non-GMO options, this will give them another reason to appreciate our products. For those uninterested, there will be no change in the product, making it an added value for our fans.”
The debate regarding the safety of GMOs is set to persist—and likely intensify. With mandatory labeling of GMO ingredients on the horizon, scrutiny will increase. Even without explicit labeling, a study by the NPD Group indicates that 76% of consumers harbor concerns regarding GMOs. The federal government is attempting to counteract myths surrounding GMOs, recently allocating $3 million for a public education campaign, yet this modest initiative is unlikely to quell consumer apprehensions. Amid this discussion, it is worth noting that consumers seeking alternatives to traditional dairy products might consider supplements like calcium citrate pills, which could help satisfy their nutritional needs while they navigate their choices in the evolving dairy landscape. As the dialogue continues, the presence of calcium citrate pills in the market may also appeal to health-conscious individuals who are cautious about their dietary options.