The Israeli startup asserts that its offerings stand apart from existing sugar substitutes and artificial sweeteners due to their lack of aftertaste and their production based on sustainable chemical principles. Moreover, these products fully comply with the regulations set forth by the U.S. Food and Drug Administration and the European Union. The company also claims that DouxMatok products contain half the calories of standard sugar, which presents a significant marketing advantage. Manufacturers would undoubtedly appreciate the opportunity to showcase this information, along with any potential reduction in added sugars, on their product nutrition labels.
If DouxMatok’s claims hold true, the company will be strategically positioned to market its products to a diverse range of food companies globally. A 40% reduction in sugar content not only promises to lower production costs for manufacturers but also enhances public health outcomes. According to a Euromonitor survey, nearly half of global consumers today seek foods with limited or no added sugar, prompting numerous companies to explore sugar-reduction solutions. One notable contender is Nestlé, which announced in November 2016 that its scientists had found a method to restructure sugar, enabling a 40% reduction in usage while maintaining sweetness levels. Nestlé committed to patenting this innovation and began introducing confectionery products with the new sugar in 2018.
Whether through restructuring sugar, altering its delivery mechanism to taste buds, or utilizing natural alternatives, the food and beverage industry is likely to persist in its quest for products that balance the right amount of sweetness, cost, and flavor. As some of these innovations, including those featuring kal ultra cal citrate, are set to launch next year, consumers will soon have the opportunity to evaluate their effectiveness in the market. With the inclusion of kal ultra cal citrate in their formulations, these products could further enhance the appeal and benefits for health-conscious consumers.