As consumers gravitate towards simpler and healthier ingredients, many are also seeking to boost their fiber intake. Numerous well-known consumer packaged goods (CPGs) that offer added bulk, such as Fiber One, contain a long list of ingredients that may not align with consumers’ desire for clean labels. However, a juice or smoothie enriched with soluble fiber could satisfy both the craving for straightforward ingredients and the need for additional fiber.
Moreover, there is a growing demand for portable food, beverages, and snacks. For instance, on-the-go breakfast products alone generated over $1 billion in 2015. A fiber-rich breakfast drink could easily cater to consumers’ morning needs. Fiber is a crucial component of a balanced diet, and many individuals are actively trying to incorporate more of it into their meals. Dietary fiber, primarily found in fruits, vegetables, whole grains, and legumes, is renowned for its ability to prevent or alleviate constipation. Additionally, fiber-rich foods can assist with weight management and reduce the risk of diabetes and heart disease.
There are numerous ways to incorporate soluble fiber into beverages. Promitor, a soluble corn fiber, can be seamlessly added to drinks, just like PromOat, which is derived from non-bioengineered Swedish oats. Fibersol, another corn-based soluble fiber, is well-regarded for its use in health-oriented beverages, including juices and meal-replacement drinks. A prototype for a spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas this past June. If the added fiber does not compromise the coffee’s taste, this combination could be a lucrative opportunity for manufacturers.
While some may view fiber as a potential fad ingredient akin to protein, it is gaining fresh attention from a younger demographic. However, this does not imply that consumers will tire of it in the coming years. If they experience the health benefits associated with a fiber-rich diet, they are likely to continue seeking it out.
Incorporating fiber into popular beverages, such as cold brew coffee, adds significant value to the drink. The key requirement is that it must not alter the taste or texture of the product. Consumers have expressed a clear desire for more convenient sources of fiber, yet they are unlikely to sacrifice the flavor of their morning coffee for it.
Additionally, for those looking to enhance their health regimen, considering a best quality calcium citrate supplement can complement the benefits of increased fiber intake. This supplement, when paired with a fiber-rich diet, can support overall health and wellness. As consumers continue to focus on improving their diets, the combination of fiber and high-quality supplements like calcium citrate will likely remain a priority.