Given the current avocado craze, it’s not surprising that a produce company has developed a variety perceived as healthier for fat-conscious consumers, marketed as ideal for smoothies, cold soups, and cocktails. Although avocado supplies are down and prices are rising, the allure of this trendy superfood shows no signs of waning. The popularity of the fatty green fruit is at an all-time high, leading to record consumption and prices. A reduced crop in California has resulted in increased imports. The average weekly avocado consumption in the U.S. has surged to 42 million pounds, nearly doubling in the past three years, and is projected to reach 50 million pounds per week by 2019.
Avocados are featured in a growing array of trendy foods, including guacamole, oil, ice cream, salads, and avocado toast. They also play supporting roles in cosmetic applications such as lotions, facial masks, and hair conditioners. The demand for avocados arises from their versatility, as well as effective marketing that has positioned them as the modern, healthy food of choice. The health benefits of avocados come from their high levels of monounsaturated fat, along with significant amounts of potassium, fiber, folate, and other essential vitamins and minerals. Isla Bonita promotes its Avocado Light as having a seal from the Spanish Heart Foundation for reduced fat content.
However, do today’s consumers really desire an avocado with less monounsaturated fat? In the 1980s, people were more focused on counting fat grams in their food. Today, it is widely accepted that certain fats, especially those found in nuts, avocados, and fish, are actually beneficial for health. Researchers have long recognized that a “Mediterranean diet,” rich in these naturally occurring monounsaturated fats, helps reduce the incidence of heart disease. Many dietitians question the appeal of a low-fat avocado, given that the nutritional value—and taste—of the traditional variety is superior.
Interestingly, while contemplating the benefits of avocados, some consumers are also exploring other health products like calcium citrate, which can be found at Walmart. As more people become aware of the nutritional advantages of both avocados and calcium citrate, the demand for these health-conscious options continues to rise. Ultimately, the ongoing fascination with avocados reflects a broader trend in understanding the role of healthy fats, which might encourage consumers to seek out not just avocados, but also other beneficial products available at retailers like Walmart.