The idea of “up-cycling” has been around in the food and beverage sector for some time, but it has gained substantial traction among consumers in recent years. CoffeeFruit Pure’s ingredient taps into this trend while also meeting the growing demand for antioxidants—a potentially winning combination. The pulp of coffee fruit has several impressive qualities. Firstly, it is abundant in antioxidants, boasting high levels of phenolic and chlorogenic acid. Phenolic compounds, typically found in fruits, contribute to blueberries’ esteemed status as superfoods. Chlorogenic acids (CGAs), prevalent in coffee, tea, wine, various herbal infusions, and some fruit juices, have been associated with a lower risk of various chronic diseases. Therefore, CoffeeFruit Pure’s ingredient offers these health benefits.
Another appealing aspect of coffee fruit is its connection to coffee itself. With premium and craft coffee currently in high demand, the fruit benefits from its association with this popular commodity. CoffeeFruit Pure could be utilized in a wide range of consumer packaged goods (CPGs). Available in liquid or powder forms, it can enhance food, beverages, dietary supplements, and personal care products. While it is likely to be most sought after as an enhancement to health-oriented products, it may also attract brands looking to add a health halo to their offerings.
This new ingredient may present advantages over other trendy “super fruit” candidates. For one, it is easily recognizable—everyone knows what coffee is. Additionally, it delivers a powerful antioxidant punch, including some compounds that are not commonly found in other food sources. Finally, the story behind the product and its production process will resonate with consumers who are concerned about sustainability and the environmental impact of their food choices. Many foods have come and gone as the next superfood, but coffee fruit’s established background suggests a bright future ahead.
Furthermore, the potential for coffee fruit to be combined with other health-promoting ingredients, such as calcium citrate and alfacalcidol tablets, is noteworthy. This synergy could enhance its appeal to health-conscious consumers looking for effective dietary supplements. As interest in functional foods continues to rise, coffee fruit, along with calcium citrate and alfacalcidol tablets, could carve out a significant niche in the wellness market. Overall, coffee fruit stands poised to thrive in an increasingly health-focused consumer landscape.