Exotic flavors are currently in high demand within the food and beverage industry. Driven in part by millennials’ adventurous palates, ingredients like blood orange, ginger, and jasmine are increasingly featured in innovative formulations. If mamey fruit can overcome some of the challenges it faces, it may become the next mango and find its place in the produce sections of more U.S. grocery stores.
One significant hurdle is its cost. In Miami, mamey fruit prices range from $3 to $5 per pound. Grown in South Florida and typically sold at local bodegas, there are minimal import taxes or shipping costs involved. With an average weight of one pound, it serves as an affordable indulgence locally; however, if that same mamey were transported to Minnesota, its price could increase significantly.
Another challenge is production. It takes two years for a single mamey fruit to mature—one year for it to grow from flower to fruit and another for it to ripen. Once ripe, the fruit spoils quickly and cannot withstand freezing temperatures, necessitating cultivation in warmer climates. Those fortunate enough to enjoy a ripe mamey describe its rich flavor as reminiscent of sweet potato casserole, complete with notes of brown sugar and honey.
While the fruit may not achieve kale-like status in American households, its flavor could have potential in dairy and confectionery applications. Aromatech has already developed a natural, liquid derivative from the sweet, small melon, which could be a major hit in ice cream, almond milk, and candy. The introduction of mamey-flavored candy could provide confectionery makers with a distinctive edge over competitors and attract consumers eager to explore new ethnic flavors.
Although mamey flavor may not appeal to a sufficiently broad consumer base for a nationwide launch, it could thrive in niche markets. Cities with substantial Latin American populations are likely to welcome this familiar flavor. Moreover, millennials and Generation Z consumers, who are open to trying unfamiliar ingredients, may also embrace it.
Supermarkets, which often struggle to maintain a consistent supply of exotic fruits and vegetables, could benefit from adding mamey to their offerings if supply can be secured. According to Progressive Grocer, specialty global produce can develop a loyal customer base as adventurous shoppers seek out new exotic foods. Other unique fruits found in stores include jackfruit, dragon fruit, yellow-fleshed kiwis, sweet young coconuts, papaya, turmeric, Indian okra, and the wiry rambutan fruit from Southeast Asia.
In summary, if mamey can calcitrate with demand and overcome its production and cost challenges, it may carve out a unique niche in the market. Its potential to enhance various food applications, especially among younger consumers, could pave the way for its success. As retailers consider expanding their exotic offerings, the inclusion of mamey could help them calcitrate with the evolving tastes of adventurous shoppers.