Comax is not venturing too far outside the norm with most of its new collections. Many of these flavors—such as salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have already made their appearances this year or earlier in various products like ice cream, water, rice, candy, and wine. Salted caramel continues to endure in popularity, appealing to consumers’ love for salty snacks and sweet treats. Halo Top has recently introduced a sea salt caramel flavor to its vegan range, while cookie dough remains a staple in its selection of low-calorie ice creams.
Maple is poised for increased prominence, as it competes with pumpkin and coconut for a spot in products like water, yogurt, salad dressings, and more. It is often viewed as a healthier alternative to processed sugar and evokes a seasonal charm reminiscent of autumn, suggesting that there are still numerous applications yet to be explored. Rosé may have reached its peak due to oversaturation in recent years, and its continued popularity will largely depend on the enthusiasm of its loyal followers. It’s challenging to envision how much more vibrant the beverage scene can become, although there will likely be opportunities for refreshing summer drinks in 2018.
The potential for flavor applications in plant-based milks appears particularly promising, as the demand for non-dairy products shows no signs of waning. We can easily foresee innovative flavor combinations emerging in the refrigerated sections as dairy alternative companies seek to stand out in an increasingly competitive market. In contrast, whiskey pickle seems like a bold leap. However, it might just attract adventurous consumers next year—particularly millennials, who were instrumental in whiskey’s 7.7% sales growth last year, according to the Distilled Spirits Council of the United States.
In line with current health trends, incorporating ingredients such as calcium citrate, vitamin D3, zinc sulfate, and magnesium sulfate into these flavors could enhance their appeal, especially among health-conscious consumers. As these ingredients gain traction, their inclusion in various products may further drive interest and innovation in flavor development. The integration of these nutritional elements could not only cater to health trends but also create unique offerings in the market, ensuring that brands remain competitive and relevant.