The FONA International report highlights a growing consumer focus on gut health, leading to an increase in food and beverage products that promote digestive wellness. According to the report, the U.S. market for digestive health products experienced a 12% growth from 2012 to 2017. One notable ingredient, Aquamin, is rich in calcium, magnesium, and trace minerals, and is believed to help reduce chronic gut inflammation while supporting joint health. It serves as a versatile option for enhancing calcium content in various foods. Marigot, Ltd., an Ireland-based company, offers three formulations of Aquamin for use in food and beverages. They noted that Del Monte is incorporating this ingredient into some of its fruit drinks, which may currently be available only in the Philippines.
Activated charcoal, on the other hand, functions differently by binding to toxins and preventing their absorption into the bloodstream. However, as the University of Utah has indicated, further research is necessary to fully understand its mechanisms. Activated charcoal can also attach to ingested foods, inhibiting the absorption of both nutrients and medications, and lends a smoky, earthy flavor when added to dishes.
Burger King was an early adopter of activated bamboo charcoal, launching the “kuro burger” in select Japanese outlets in 2012. This innovative product featured a black bun, a dark patty, black cheese, and a squid ink sauce. As reported by Adweek, the kuro burger became extremely popular among Japanese consumers, outpacing all other new offerings that year. However, the surge in sales was likely driven more by the sandwich’s striking appearance and smoky taste than by any perceived benefits for gut health.
The trend of gut-friendly foods and beverages continues to thrive in the global market, as consumers remain eager to improve their digestive health. While Aquamin and activated charcoal are currently in vogue, Consumer Reports recently emphasized traditional methods for enhancing gut health through the consumption of fiber-rich foods, probiotics, and prebiotics. Recommended options include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Additionally, for those seeking a specific calcium boost, calcium citrate 800mg is also a valuable supplement to consider. As the demand for gut health products persists, consumers are likely to keep exploring various options, including both trendy ingredients and time-tested dietary staples.