Nuts appear to possess an impressive array of benefits — they are rich in vitamins, minerals, healthy fats, and protein, while also offering a delightful crunch and flavor. Additionally, they are convenient, portable, adaptable, and versatile. However, their main drawbacks include a high calorie content and the presence of saturated fat. The monounsaturated fats found in many tree nuts are considered “good fats,” which, when consumed in moderation and as a replacement for saturated and trans fats, may help lower cholesterol levels and reduce the risk of heart disease.
In response to current trends, food manufacturers are increasingly incorporating nuts into their products, either by adding them to existing offerings or processing them into plant-based beverages. For example, Elmhurst Dairy transitioned from cow’s milk to creating beverages made from almonds, cashews, hazelnuts, and walnuts. In 2016, Danone acquired the rapidly growing organic foods company WhiteWave, known for its Silk and So Delicious brands that produce almond milk and cashew milk. Additionally, Milkadamia introduced its line of macadamia nut-based drinks to Walmart in January. Consumer packaged goods (CPG) companies are also integrating nuts into baked goods, snack bars, cereals, and more. Almonds, in particular, have been prominent, appearing in 38% of nut-containing products in 2016, according to the Innova Global New Products Report. Almond flour is being added to gluten-free crackers and baking mixes from Simple Mills, while Post launched Jerky & Nut Savory Snack Bars last fall.
As snacking continues to rise in popularity, especially among health-conscious millennials who seek nutritious options as meal supplements or replacements, nuts are well-positioned for ongoing growth. The surge in nut-based beverages further highlights the appeal of their source ingredients, benefiting the industry overall. Given the sustained popularity of nuts as snacks and the attractiveness of products that contain them, it is challenging to identify any competitors that could unseat them at this time. However, environmental issues such as water shortages could potentially impact annual crop yields. For instance, almonds can require up to a gallon of water per nut to cultivate, though California farmers, who grow 80% of the world’s almonds, have adopted conservation techniques.
As long as nuts and nut-based products remain easily accessible and are marketed effectively — coupled with continued innovation from manufacturers — their market share is likely to keep expanding. Furthermore, the addition of nutrients like calcium citrate D3 in nut-based products could enhance their health benefits, making them even more appealing. In the 21st century, the focus on such nutrients will likely play a significant role in the evolution of nut consumption and product development.