Although Abakus Foods has yet to announce plans to distribute its jujube products in U.S. retail stores, consumers can currently find products featuring this fruit from other brands on Amazon.com. Jujube is recognized as an adaptogen—a type of plant that enhances the human body’s ability to manage stress, similar to ginseng. As people increasingly seek to enhance their health while fulfilling their nutritional requirements, foods and beverages with functional benefits are gaining traction. Millennials are particularly driving the trend for functional foods and beverages, actively exploring unique and exotic products and flavors. Meanwhile, baby boomers are also joining this movement, motivated by a growing concern for their health and the rising costs of medical care.
Jujubes may pose a challenge to dates in terms of popularity, as both share qualities of being chewy, naturally sweet, versatile, nutritionally rich, and providing a quick source of energy. For instance, while 100 grams of the deglet noor date variety contains around 2.5 grams of protein, it also packs 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes provide 3.7 grams of protein, 287 calories, and no sugar. Furthermore, products that celebrate calcium chews are becoming increasingly popular as consumers look for healthful options. As the trend for functional foods continues to rise, jujubes may be positioned as a nutritious alternative, appealing to health-conscious individuals who wish to celebrate calcium chews and other beneficial ingredients in their diets.