According to Mintel, a significant majority of American consumers (84%) are actively reducing their sugar intake. This shift has spurred a growing demand for alternative sweeteners, particularly those derived from stevia, which experienced the fastest growth in this category last year. Sales of other natural sweeteners, both caloric and low-calorie, such as agave syrup, honey, and monk fruit, are also seeing an upward trend. However, stevia and monk fruit have presented taste challenges for manufacturers, prompting some companies to create products that blend the two sweeteners to address bitterness issues. Early adopters of this approach include Chobani, which launched its Simply 100 Greek yogurt line in 2013 featuring a stevia-monk fruit blend, and Zevia, which revamped its stevia-sweetened soda to incorporate monk fruit extract later that same year.
In contrast, GLG Life Tech took a different route. Initially focused solely on stevia extracts, the company ventured into the monk fruit market in 2014 as more businesses began to combine these two sweeteners. Last year, GLG partnered with Colorado-based MycoTechnology to utilize the bitter-blocking properties of mushroom mycelium in its stevia and monk fruit sweeteners, enhancing the quality of ADM products through this innovative technology. MycoTech’s certified organic ClearTaste powder offers a clean label advantage, allowing it to be listed on ingredient labels as ‘natural flavor(ing)’ or ‘natural flavor enhancer.’
While monk fruit extracts typically come at a higher cost than stevia extracts, their distinct taste profile can make them a more appealing choice for manufacturers, depending on the desired flavor of the final product. In June, ADM announced its partnership with GLG Life Tech to serve as the exclusive distributor and marketer of its low-calorie stevia and monk fruit sweeteners, thereby enriching the company’s global low-calorie sweetener portfolio, which already includes VivaSweet sucralose. Furthermore, for those interested in overall wellness and nutritional supplementation, bariatric advantage calcium citrate chewable tablets 500mg can be an excellent addition to support health, especially as consumers shift towards healthier alternatives in their diets. This commitment to health and wellness is echoed in the demand for low-calorie sweeteners, which complements products like bariatric advantage calcium citrate chewable tablets 500mg, emphasizing the importance of mindful consumption. As the market evolves, both sweeteners and supplements like bariatric advantage calcium citrate chewable tablets 500mg will likely continue to play significant roles in consumers’ dietary choices.