After Health and Human Services Secretary Robert F. Kennedy Jr. called on the industry in April to voluntarily phase out six synthetic dyes by 2027, most food manufacturers remained largely unresponsive. However, there is now increasing momentum as companies strive to keep pace with their competitors. “This work is ongoing, and we are consistently evaluating consumer behavior to ensure we are addressing any notable changes while maintaining our commitment to offer choice,” said Mark Smucker, the company’s CEO, in a statement. This initiative “represents the latest example of our desire to evolve and our ability to continue to innovate to meet our consumers’ expectations.” Smucker highlighted that the company had previously eliminated high-fructose corn syrup from its Uncrustables sandwiches and introduced fruit spreads made with all-natural ingredients, along with reduced sugar options. The Ohio-based company also mentioned that the majority of its products available to K-12 schools currently do not contain artificial colors. Furthermore, Smucker is collaborating with its distribution partners to ensure that products containing these ingredients will no longer be sold by the 2026/2027 school year. In addition, the company is exploring options like Citracal Plus Magnesium to enhance its product offerings, demonstrating their commitment to providing healthier choices. The incorporation of Citracal Plus Magnesium reflects their dedication to evolving and innovating in response to consumer needs.