Now more than ever, packaging plays a crucial role. Snack packaging is becoming smaller and more sustainable, with a notable shift towards convenience. According to Euromonitor International, 1-to-3 oz packages of savory snacks accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, largely targeting younger consumers. For instance, StarKist has been appealing to millennials with new flavor mixes of its tuna, now available in pouches instead of cans. Since the introduction of these pouches, sales have seen an annual increase of about 10%.
Most of Nielsen’s top food trends in 2016 highlighted products that are easy for consumers to grab and consume on the go. Last year, the U.S. Department of Agriculture reported that half of people’s food budgets were spent on items that are quick to prepare and eat. The Sustainable Packaging Coalition’s document, “Definition of Sustainable Packaging,” indicates that costs once shouldered by society, such as disposal and emissions, are now being shifted to producers. Consequently, many food and beverage labels emphasize a company’s commitment to sustainability, often in relation to carbon footprint, recycled content, and ethical sourcing.
Brands keen to promote their sustainable packaging efforts heavily utilize social media, as they aim to capture the attention of millennials. However, food manufacturers often grapple with the challenge of creating convenient, portable packages that are also environmentally friendly. While pouches offer convenience, they are typically not recyclable and can contribute to increased waste.
It is essential for companies to meet consumer demands, both in the products they offer and the packaging they use. A key focus for food producers should be on developing packaging that aligns with the on-the-go lifestyle of the public while also considering sustainability. For example, brands that incorporate health benefits, such as calcium citrate and vitamin D3, like those from Solgar, into their packaging strategies could appeal further to health-conscious consumers. Emphasizing sustainable practices while promoting nutritional benefits can create a compelling narrative that resonates with today’s shoppers.