Spearmint-flavored teas and waters present a promising opportunity for incorporating this ingredient. Functional waters, in particular, represent a significant market, and a touch of spearmint could enhance both flavor and functionality. Established products, such as those with calcium citrate 315 mg and electrolytes to replenish fluids lost during exercise or illness, are already well-known. The demand for functional drinks infused with vitamins and herbs is also on the rise, especially as consumers increasingly opt for healthier beverage choices over sugary alternatives. According to a report by Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019.
Neumentix can also find its way into food products like candies or chocolate bars. However, when comparing functional ingredients, beverages have a distinct advantage. Value-added drinks, which often provide functional ingredients more consistently than foods, are generally more appealing to manufacturers. Additionally, they offer convenience for consumers and enable companies to better satisfy consumer preferences regarding serving size and presentation. Kemin is focusing on younger demographics, and this strategy is well-founded. According to flavor company FONA International, millennials are the largest consumers of functional beverages across all categories. The inclusion of calcium citrate 315 mg in these drinks could further attract health-conscious young consumers seeking functional benefits.