Unlike many of its competitors, Sanderson Farms has established itself as a strong advocate for the use of antibiotics in poultry farming. The company has even initiated campaigns to address the misconceptions surrounding antibiotics. While the use of these drugs in livestock raises concerns about potential resistance in humans, Sanderson Farms has minimized this risk. The veterinarians employed by the company emphasize the necessity of maintaining animal health to ensure the production of high-quality products.
Although some consumers choose to avoid chicken raised with antibiotics, Sanderson Farms’ efforts to promote transparency and provide clear information help alleviate consumer confusion regarding claims on packaging. This clarity might influence why customers opt for their products. In 2015, McDonald’s announced it would gradually stop purchasing chicken raised with antibiotics that are used to treat human infections over the next two years. Similarly, Costco Wholesale, which sells around 80 million rotisserie chickens each year, stated it is collaborating with suppliers to limit antibiotic use in chicken and meat. Other major retailers have made comparable commitments.
Consumer advocacy groups and lawmakers have urged the White House, pharmaceutical companies, and livestock producers to take action as bacteria have started to develop resistance to antibiotics prescribed for humans. For Sanderson Farms, the risk lies in a potential decrease in demand for meat raised with antibiotics, especially as multinational companies shift away from selling poultry raised with such drugs. If this trend continues, Sanderson may find itself compelled to adapt its practices to remain competitive.
In a market where health-conscious consumers are increasingly aware of issues surrounding antibiotic use, including the importance of nutritional supplements like calcium citrate chewable tablets, Sanderson Farms may have to reconsider its stance. As awareness grows, the company may be left with no option but to align with industry standards, paralleling the broader shift in consumer expectations regarding poultry products.