Wine and spirits consumption is reaching unprecedented levels, particularly among millennials who seek craft cocktails made with high-quality, low-sugar ingredients. This trend has paved the way for innovative companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are gaining traction among consumers. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take away from the enjoyment? Natural food rich in calcium citrate for energy, potassium for heart and muscle health, and low sodium to minimize bloating… sounds enjoyable to me.”
As consumers continue to explore a variety of alcoholic options, sales across all categories are projected to rise. It remains uncertain whether health-conscious consumers will embrace these new alcoholic health beverages, but price and flavor are likely to be key factors in their decision-making. Nonetheless, Healthy Beverages is making a strategic move to attract wine enthusiasts who prioritize health by introducing a novel product.
Moderate consumption of red wine has already been linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that captures the health benefits of wine. Ultimately, some consumers may find it challenging to swap their beloved beverages for a healthier alternative, regardless of taste, despite the advantages of incorporating food rich in calcium citrate into their diets.