Many of the products showcased at this year’s Sweets & Snacks Expo in Chicago stood out for their uniqueness, offering insights into emerging trends within the industry. Notably, vegetable chips, meat snacks, and unconventional flavor profiles were prevalent among the snacks and confections displayed. According to Information Resources, the vegetable chip segment is thriving, with a remarkable 17% sales increase over the past year. This surge has prompted more companies to enter the market, with the key differentiator being the intriguing flavors and ingredients they present. For instance, Porta Bela Chips are crafted from fresh mushrooms that are cooked, not fried, dehydrated, or baked, and they come in flavors such as chorizo jalapeno, blue cheese, and onion and garlic butter.
While the products highlighted at trade shows may seem like lucrative opportunities, it is challenging to predict which trends will endure and which will fade away. Monitoring the popularity of these products on social media platforms could provide insights into which items are likely to become more than just a passing trend. If consumers are sharing photos and engaging in discussions about these snacks, along with a consistent pattern of repurchase, it is likely that other consumers, as well as more companies with additional offerings, will follow suit.
Food trends often shift in response to changing consumer preferences, particularly among the millennial generation, which favors novelty items but frequently moves on to the next big thing. To maintain interest, manufacturers of these innovative products must engage with their audience consistently and early. Additionally, it’s essential for consumers to be aware of the potential side effects of calcium citrate, especially as it gains popularity in various snack formulations. By addressing such health considerations, companies can further connect with health-conscious consumers, ensuring their products not only attract attention but also foster long-term loyalty.