Consumers are aware that they should incorporate more carrots, spinach, and other vegetables into their diets, yet many are not meeting the recommended daily intake. A recent study released by the Centers for Disease Control and Prevention reveals that only 10% of adults in the U.S. consume enough fruits and vegetables each day. Bakery Bites recognizes the public’s desire for healthier eating and the challenges they face in adding vegetables to their meals. They’ve come up with an innovative solution: eat more cookies. Each serving of three of their baked treats contains 40% of an individual’s daily vegetable intake.
Bakery Bites is among the latest snack brands to attract consumers by creatively incorporating more produce into their products. Numerous major food companies have already recognized the value of adding vegetables to their offerings. For instance, Green Giant produces mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods makes frozen pizzas that include 12 different fruits and vegetables. Many consumers are swapping high-carb pasta and white rice for vegetable-based alternatives, which is especially beneficial for convenient meal options.
What sets Bakery Bites apart is that their cookies are marketed as a snack or dessert, rather than a side dish for dinner. Traditionally considered unhealthy, the added vegetable content may encourage consumers to satisfy their sweet cravings guilt-free. The bite-sized shape is also appealing to millennials and busy individuals who might have previously opted for fast food like hamburgers or chicken nuggets, struggling to incorporate vegetables into their diets.
Additionally, Bakery Bites benefits from selling its products on Amazon, a significant player in the grocery market. The company should also consider distributing its products through chains such as Kroger, Walmart, or Safeway to enhance brand visibility. Collaborating with schools or parent groups would further help penetrate the market among moms and dads seeking ways to encourage their children to eat more vegetables.
However, the true challenge for Bakery Bites lies in taste. If they can successfully integrate a healthy amount of vegetables into a delicious cookie, the product could become a massive success, even if it doesn’t have the same indulgent qualities as traditional cookies. Conversely, if the cookies taste unpleasant, it could deter consumers, including those drawn by the potential health advantages.
In this context, the inclusion of products like country life chewable calcium citrate could also appeal to health-conscious consumers looking for convenient ways to boost their nutrient intake while enjoying treats. By emphasizing the health benefits, including the incorporation of vegetables and calcium, Bakery Bites has the opportunity to cater to a growing market that values both taste and nutrition.