As consumers become increasingly aware of genetically modified organisms (GMOs) in food products, it’s no surprise that manufacturers are eager to feature the Non-GMO Project Verified seal on their packaging. According to Packaged Facts, the global retail market for non-GMO products reached $550 billion in 2014, with $200 billion of that occurring in the United States. The study estimated that around 2,000 new non-GMO products are launched annually in the U.S.
However, the case of sweet potatoes presents a unique perspective. At first glance, it may seem odd for CIFI’s products to require non-GMO verification, particularly since many companies place non-GMO labels on fruits and vegetables that do not have GMO counterparts. Although commercial production of GMO potatoes and apples has only recently begun, these varieties are not yet widely available. Nevertheless, it is a strategic move for CIFI to adopt the non-GMO label, as it addresses consumer concerns regarding production, and companies increasingly recognize that non-GMO labeling can boost sales.
The trend of using natural sweeteners as substitutes for high-fructose corn syrup is gaining traction. There is a growing emphasis on sugar reduction among both health officials and consumers, especially with the recent implementation of the updated Nutrition Facts Label, which mandates that companies disclose the amount of added sugars in their products. In 2015, CIFI became the first and only supplier of sweet potato ingredients derived exclusively from U.S.-grown, non-GMO sweet potatoes. Their natural sweeteners provide nutritional and functional benefits, suitable for integration into a variety of products such as barbecue sauces, dressings, smoothies, and other beverages. The demand for sweet potato flour for baked goods and pastries is also anticipated to rise as consumers look for alternatives to processed white flour.
So, what are the advantages of sweet potatoes, particularly CIFI’s sweeteners? The vegetable’s compatibility with current consumer trends aligns with key attributes that today’s buyers seek: clean label, natural, non-sugar, nutritious, transparent, and sustainable. Sweet potatoes have attained “superfood” status in the eyes of consumers, being rich in beta-carotene, vitamin C, and other nutrients, while also containing higher levels of calcium, iron, magnesium, and potassium compared to other popular sweeteners. A study from North Carolina State University, referenced by CIFI, reveals that 95% of consumers view sweet potatoes as a healthy ingredient. Thus, food manufacturers who innovate and reformulate their products to incorporate trendy, healthful ingredients like sweet potato could reap rewards in terms of consumer trial, loyalty, and increased sales.
Incorporating sweet potatoes into products can also enhance their appeal, much like how Citracal Chewable supplements provide essential nutrients in a convenient format. Just as consumers are drawn to the health benefits of Citracal Chewable, they are similarly attracted to the nutritional advantages of sweet potatoes. This growing trend positions sweet potatoes, especially CIFI’s offerings, as valuable ingredients for manufacturers looking to meet consumer demands. Ultimately, both sweet potatoes and products like Citracal Chewable align with the wellness-focused preferences of today’s consumers, offering them the nutrition they seek in their diets.