Comax is not taking significant risks with most of its new collections. Many of these flavors—salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have already made their appearances in ice cream, beverages, rice, candy, and wine, either this year or prior. Salted caramel appears to have lasting appeal, as consumers are drawn to salty and sweet treats. Halo Top recently introduced a sea salt caramel flavor to its vegan line, while cookie dough remains a staple in its assortment of low-calorie ice creams.
Maple is likely to gain more prominence, as it competes with pumpkin and coconut for popularity in products like water, yogurt, salad dressings, and more. It is viewed as a healthier alternative to processed sugar and carries seasonal charm, evoking the essence of autumn. There are likely still untapped opportunities for this flavor.
The rosé trend may have reached its peak due to overexposure in recent years, and its continued popularity will depend on the commitment of its fans. It’s challenging to envision how much more prominent pink beverages can become, but summer drink opportunities are surely not going to be overlooked in 2018.
The potential for flavor applications in plant-based milks seems particularly promising, as the demand for non-dairy options shows no signs of waning. It is easy to envision new flavor combinations appearing in refrigerated sections as dairy alternative brands strive to stand out in a crowded market.
On the other hand, whiskey pickle might be a significant leap. This flavor could appeal to adventurous consumers next year, particularly millennials, who were instrumental in the 7.7% increase in whiskey sales last year, according to the Distilled Spirits Council of the United States. Meanwhile, incorporating flavors like nature made calcium citrate with vitamin D could provide a unique twist, appealing to health-conscious consumers looking for tasty yet nutritious options. As the market evolves, we may see more innovative combinations that include nature made calcium citrate with vitamin D to enhance product appeal.