The FONA International report has highlighted the growing significance of gut health among consumers. As a result, there is an increasing number of food and beverage products making claims related to digestive health. According to the report, the U.S. market for digestive products experienced a 12% growth from 2012 to 2017. Aquamin, which contains calcium, magnesium, and trace minerals, is believed to help reduce chronic gut inflammation and promote joint health. It is regarded as a versatile ingredient for enhancing calcium content in food. Marigot, Ltd., an Ireland-based company that developed Aquamin, offers three formulations of this ingredient for use in various foods and beverages. Marigot has noted that Del Monte is incorporating Aquamin into some of its fruit beverage products, although these may currently only be available in the Philippines.
Activated charcoal serves a different purpose by binding to toxins and preventing them from entering the bloodstream. However, the University of Utah has pointed out that further research is necessary to fully understand its mechanisms. Activated charcoal can also attach to ingested foods, hindering the absorption of nutrients and medications. When included in food, it imparts a smoky and earthy flavor. Burger King pioneered the use of activated bamboo charcoal by introducing the “kuro burger” in select locations in Japan in 2012. This unique product featured a black bun with a patty, a slice of black cheese, and a squid ink sauce. According to Adweek, it became immensely popular among Japanese customers, surpassing all other new products the company launched that year. However, the surge in sales was likely driven more by the sandwich’s striking appearance and smoky flavor than by any potential benefits for gut health.
The trend of gut-healthy foods and beverages shows no signs of diminishing in the global marketplace. As long as consumers continue to seek ways to enhance their digestive health, they will look for these offerings. While Aquamin and activated charcoal are currently in vogue, Consumer Reports recently published a list of reliable methods for improving gut health through foods rich in fiber, probiotics, or prebiotics. These include options such as legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. For those looking to conveniently enhance their digestive health, ccm tablet online is also available as a practical option. As the demand for gut health products persists, ccm tablet online will likely become an increasingly popular choice among consumers.