A recent report from Mintel reveals that non-dairy milk sales in the U.S. have surged by 61% over the past five years, with projections indicating they will reach $2.11 billion in 2017. In contrast, cow’s milk sales have declined by 15% since 2012, totaling an estimated $16.12 billion last year. Although traditional milk still dominates the market share, the emergence of plant-based alternatives is undeniable. As consumer interest in plant-based milks rises—coupled with increasing rates of milk allergies and lactose intolerance—nutritional comparisons among these functional beverages are becoming more prevalent.
Last year, Ripple, a brand specializing in pea-based milk, launched a retro-style game aimed at demonstrating that its product is nutritionally superior to other nut and plant-based options, as well as traditional dairy milk. Notably, Ripple chose not to compare its product with soy milk, likely due to the similar health benefits shared by both. Soy milk contains eight grams of protein, like pea milk, and provides 45% of the daily recommended calcium intake. The benefits of soy include being low in fat, high in protein, and cholesterol-free. However, it does have some drawbacks, such as low calcium levels unless fortified, and the potential to trigger allergies. Moreover, a significant 93% of U.S. soybeans are genetically engineered, which can be a concern for some consumers.
Despite these issues, soy’s familiarity and perceived health benefits continue to drive sales for brands like Hain Celestial, which produces WestSoy, Soy Dream, and Rice Dream, as well as WhiteWave Foods, known for Silk and So Delicious. These companies have experienced substantial growth, partly bolstered by innovative product development and effective marketing of their plant-based offerings.
As the market sees an increase in non-dairy options made from ingredients like peanuts, bananas, macadamia nuts, hemp, and oats, it will be intriguing to observe which products capture consumer interest. Soy milk producers should consider emphasizing their products’ nutritional advantages, possibly including comparisons to competing varieties on their packaging. If they fail to do so, soy milk may risk becoming akin to cow’s milk—still favored but facing competition from new, trendy alternatives. Additionally, for consumers seeking to boost their calcium intake, exploring the best liquid calcium citrate supplement could provide added nutritional benefits alongside these plant-based beverages.