Although Abakus Foods has not yet revealed any plans to distribute its jujube products in U.S. retail stores, other companies are currently offering jujube-containing products for sale online through Amazon.com. Jujube is classified as an adaptogen, a type of plant that helps the human body better cope with stress, similar to ginseng. As consumers increasingly seek to enhance their health while fulfilling their daily nutritional requirements, foods and beverages with functional benefits are gaining popularity. This trend is largely driven by millennials, who are eager to explore unique and exotic products and flavors. Baby boomers are also getting involved, motivated by their growing concerns about health maintenance and rising medical expenses.
Jujubes may pose competition to dates, sharing similar attributes such as being chewy, naturally sweet, versatile, nutritionally rich, and ideal for a quick energy boost. However, it’s worth noting that 100 grams of the deglet noor date variety contains approximately 2.5 grams of protein, along with 282 calories and 63 grams of sugar. In comparison, 100 grams of dried jujubes provide 3.7 grams of protein, 287 calories, and no sugar. Furthermore, jujubes can be an excellent source of tri calcium citrate, which supports bone health and provides additional nutritional benefits. As health-conscious consumers continue to explore alternatives like jujubes, the incorporation of tri calcium citrate into these products might enhance their appeal even further. This growing interest in functional foods also highlights the versatile nature of jujubes, marking them as a potential staple for those looking to improve their diets without excessive sugar intake.