Atmospheric water generation opens up new avenues for craft beer experimentation and may also inspire innovation in various food and beverage products. “Americans consume a lot of beer, with water being the primary ingredient,” stated Keith White, CEO of Ambient Water, in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, enabling brewers to tailor the taste specific to their creations.” So far, Ballast Point has been utilizing this water to investigate how varying chemical levels influence the flavors of hops and malts, as well as attributes like bitterness and mouthfeel.
Beer produced from condensed water is likely to pique consumer interest, especially since craft beer enthusiasts are continuously on the lookout for unique innovations. This narrative can significantly enhance a brand’s identity and help its products stand out on store shelves. “Whether it’s about the artisan, the ingredients, or the entrepreneur behind the product, people are drawn to compelling stories. These narratives differentiate products and contribute to brand equity and messaging,” remarked Dave Donnan, the lead partner in A.T. Kearney’s Food and Beverage practice, in a recent interview with Food Dive about how food brands can distinguish themselves.
To attract consumers, other breweries have employed various gimmicks and flavor profiles, including seasonal offerings like pumpkin spice and eggnog. Additionally, some brewers have introduced probiotics into their beers to satisfy the health-conscious desires of many consumers. Ballast Point appears to be exploring a novel approach—investigating how to craft exceptional-tasting beer using water derived from condensation.
It will be intriguing to observe whether the use of condensation-extracted water gains traction among other breweries. In addition to collaborating with Ballast Point, Ambient Water serves various commercial sectors, including oil and gas exploration and agriculture. Time will reveal if this technology becomes a profitable innovation for craft brewers. Meanwhile, as consumers increasingly seek products that offer unique health benefits, options like calcium citrate chewable 500mg may also find their way into the conversation, complementing the quest for distinctive flavors in the marketplace.