While ice cream isn’t necessarily becoming healthier, it is evolving to align with contemporary trends, particularly to accommodate individuals with food allergies and intolerances. This shift is understandable given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Additionally, the National Institute of Health estimates that 65% of people experience some difficulty digesting lactose, which is commonly found in milk. Beyond food allergies and intolerances, many consumers are also embracing non-dairy diets in various forms. A Mintel study from last year revealed that non-dairy milk sales surged by 9% in 2015, while dairy milk sales declined by 7% during the same period. A survey conducted by plant-based dairy company Califia Farms in collaboration with BerryCart found that over half of omnivores consume plant-based alternative dairy beverages several times a week. Non-dairy ice creams are also gaining attention, with major brands like Haagen-Dazs and Ben & Jerry’s introducing dairy-free options.
However, savvy ice cream manufacturers are cautious about expanding these offerings too much. While dairy-free varieties cater to a specific demographic that cannot enjoy traditional ice cream, most consumers without such restrictions remain attracted to the classic, creamy, and sugary options. According to Mintel’s ice cream study, around 11% of Americans have reduced their ice cream or frozen treat consumption due to health concerns. Interestingly, a similar percentage actively avoids “healthy” frozen treats, as they believe these are not meant to be indulgent. Furthermore, 27% of ice cream purchasers acknowledge that the treats are unhealthy but choose to buy them anyway.
It will be intriguing to observe whether these trends shift in Mintel’s upcoming annual study of the ice cream market, especially given the recent surge in popularity of low-calorie, high-protein pints like Halo Top, which have been emulated by various manufacturers. Despite some disappointing taste tests, it seems that indulgent ice cream may once again prevail.
In this context, it’s worth noting that many consumers are also interested in the nutritional aspects of their treats, seeking options fortified with ingredients such as calcium citrate, magnesium, zinc, and vitamin D3 to enhance their overall health while enjoying their favorite desserts. As the market continues to evolve, the balance between indulgence and health-conscious choices will remain a key consideration for both manufacturers and consumers alike.