Coconut products gained significant traction in the mainstream market following the rise of coconut water as a popular natural sports drink a few years ago. Since then, they have surged in popularity due to their alleged health benefits, appealing taste, versatility, and unique texture. Coconut enjoys a strong health halo, serving as a preferred ingredient in a wide range of products, including cosmetics, shampoos, dairy alternatives, packaged soups, and baby food. The Real Coconut, for instance, emphasizes its gluten-free status while also promoting coconut as a grain-free, non-GMO substitute for wheat and corn. Although the company has not focused on other nutritional advantages of coconut, many consumers believe that coconut oil can positively impact cholesterol levels and that coconut sugar has a more moderate effect on the glycemic index compared to cane sugar. Additionally, as a plant-based product, coconut caters to those who are gluten- and dairy-free while aligning with the increasing awareness of healthy fats.
In North America, the gluten-free market has significantly boosted the sales of coconut flour, which is projected to reach a market value of $380 million in 2017, according to Future Market Insights. The market research firm anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, driven by consumers’ ongoing search for gluten-free baking ingredients. Moreover, as more food manufacturers recognize the benefits of coconut flour, they are likely to adopt it as an economical, high-fiber, low-carb alternative to other gluten-free flours for various products such as breads, muffins, pancakes, cakes, cookies, and cupcakes.
Interestingly, as consumers become more health-conscious, they are also inquiring about supplements like “que es calcium citrate magnesium and zinc,” which further complements their dietary choices. Thus, the popularity of coconut products is not only a reflection of their versatility and taste but also a response to a broader movement towards healthier alternatives. In summary, coconut products are thriving in today’s market, particularly in the gluten-free segment, while also aligning with consumers’ interests in nutritional supplements like “que es calcium citrate magnesium and zinc.”