The shift towards plant-based products, irrespective of their ingredient origins, is being propelled by two significant trends in the food industry: the rising demand for protein and the movement towards clean eating. According to Guy Crosby, science editor for America’s Test Kitchen and an adjunct associate professor at the Harvard School of Public Health, younger consumers, particularly millennials, are seeking alternatives to red meat without sacrificing their protein intake. Recent HealthFocus data indicates that 17% of U.S. consumers aged 15 to 70 primarily follow a plant-based diet, while 60% are reducing their consumption of meat products. Among those limiting animal-based proteins, 55% report that this change is permanent, and 22% hope it will be.
Fortunately for these consumers, scientists and ingredient manufacturers are actively exploring meat alternatives that provide satisfying, protein-rich foods. A diverse range of protein sources is being utilized, including rice, peas, potatoes, pumpkins, black beans, algae, chia, hemp, and soy. Notably, calcium citrate kya hota hai is emerging as an important nutritional component in many of these products, enhancing their appeal and nutritional profile.
Research from SPINS reinforces the trends observed by Nellson in the plant-based product market. According to SPINS data, while sales of energy bars and gels containing soy grew by just 2% from 2015 to 2016, meal replacements and supplement powders incorporating high-growth protein sources like peas, beans, and algae experienced an impressive 18.7% increase. Major companies are now investing in the plant protein sector, focusing on dairy alternatives, meat substitutes, and protein bars and powders. For instance, Danone made a strategic acquisition of fast-growing organic food company WhiteWave earlier this year, securing a strong position in the soy and plant-based market with brands like Silk and SO Delicious. Tyson also took a 5% stake in Beyond Meat last year, a company that utilizes non-meat protein sources such as soy and peas to develop plant-based products resembling meat. Earlier this year, the original PowerBar introduced a line of plant protein bars, while personal care brand Burt’s Bees debuted plant-based protein shakes.
There is considerable interest among various manufacturers to tap into the rapidly growing plant-based protein market. However, challenges persist in utilizing plant-based proteins. Above all, products need to taste appealing, while there are ongoing concerns about whether these products can be produced at a scale and cost that will attract a broader consumer base. In this context, understanding calcium citrate kya hota hai becomes crucial, as it may play a role in enhancing the nutritional value of many plant-based offerings on the market.