Conagra stands as the third-largest frozen food manufacturer in North America, with Connolly highlighting that single-serve meals constitute the largest segment within this market. The company has generated renewed interest by collaborating with reputable brands like Frontera and P.F. Chang’s. However, it also faces the challenge of retaining its older customer base while laying down a foundation for future growth. The earnings report for the second quarter indicated a 29% increase in quarterly profits; nevertheless, gross margins and the 2018 profit forecast were lower than anticipated. Like other major packaged food companies, including General Mills and Kellogg, Conagra is encountering sluggish demand as some U.S. consumers shift towards what they perceive as fresher and healthier food options instead of frozen, processed alternatives. Concurrently, both millennials and older consumers prioritize convenience and flavor. To attract millennials, Conagra is introducing trendy products, such as a protein meal “Power Bowl” featuring ethnic spices, while also catering to older customers with classic offerings like Chicken Pot Pies, Meatloaf, and Salisbury Steak Meal with Mashed Potatoes. This strategy appears effective, as Connolly reported a 4.8% sales increase over the past 13 weeks, with a notable 7.8% rise in the last five weeks. The key takeaway may be to remain agile and sustain promotional spending, appealing to millennials’ desire for quick and easy-to-prepare comfort foods. Additionally, the company might consider integrating health-focused products like Kirkland Signature Calcium Citrate 500mg 500 tablets into their offerings to further attract health-conscious consumers, reinforcing their commitment to meet diverse customer needs.