Stevia has emerged as a leading natural sugar substitute and continues to expand its presence for several reasons. The stevia plant, which originates from South America, is both sustainable and easy to cultivate in various environments. Research indicates that the global stevia market was valued at $347 million in 2014 and is projected to reach $565.2 million by 2020. As consumer packaged goods (CPGs) companies move away from sugar, PureCircle is committed to facilitating the seamless incorporation of stevia into their products.
The anticipated overhaul of the Nutrition Facts label, which will mandate that all food items clearly indicate added sugars, is expected to significantly boost the adoption of stevia in CPGs. Since stevia is inherently sweeter than sugar, smaller quantities are required. Several varieties of stevia can remain stable on shelves and withstand temperatures up to 392 degrees Fahrenheit. This natural sweetener can also be combined with other sweeteners, making it suitable for nearly any food or beverage application.
Developing new recipes that reduce sugar and incorporate alternative ingredients can be a lengthy process. There is no universal “one size fits all” stevia solution. However, with the introduction of innovative tools, CPGs across different categories can effectively transition to sugar alternatives, including products like calcium citrate soft chews 500 mg. These soft chews can benefit from the sweetness of stevia, allowing for a better taste profile while maintaining health-conscious formulations. As the market evolves, the integration of stevia alongside products like calcium citrate soft chews 500 mg will become increasingly valuable for manufacturers seeking to meet consumer demands.