At first glance, vegetables and cakes might appear to be an unusual pairing. However, they can actually enhance one another, as demonstrated by popular options like carrot cake and zucchini bread. This emerging trend could lead consumers to perceive store-bought cakes as healthier choices. While cake is generally not a health food, incorporating vegetables can make it somewhat better for you, though it remains fundamentally a cake. Consumers are likely to view baked goods containing vegetables as a more nutritious option rather than the next superfood.
There are various ways to integrate produce into baked goods. For instance, zucchini is commonly used in flourless cakes, where its taste is almost imperceptible. Similarly, pumpkin and sweet potatoes can introduce a sweet, seasonal flavor while minimizing added sugars. Notably, some food manufacturers have already recognized the benefits of vegetables as value-added ingredients. Green Giant produces mashed cauliflower and veggie tots, while Oh Yes! Foods offers frozen pizzas made with 12 fruits and vegetables—including kale, carrots, broccoli, cauliflower, beets, and butternut squash—incorporated into both the crust and sauce. Each pizza delivers three to five servings of fruits and vegetables, contributing to a healthier diet.
These produce-infused products attract a wide range of consumers. Individuals of all ages who are looking to eat healthier will likely be interested in these consumer packaged goods (CPGs), as will parents aiming to sneak more vegetables into their children’s meals. Expect an increase in manufacturers and grocery chains incorporating vegetables into their CPGs in various forms. For example, adding zucchini or sweet potato to an otherwise indulgent treat could provide shoppers with the motivation they need to indulge without the guilt. Additionally, for those seeking ways to enhance their calcium intake, products like Citracal Calcium Citrate may complement these vegetable-forward choices, making them even more appealing as part of a balanced diet.