Not many large food manufacturers are incorporating ancient wheat into their products to address the needs of individuals with gluten sensitivities. This niche market is primarily occupied by specialty food producers, such as Three Brothers, and artisan bakers who typically operate on a smaller scale. While some companies are starting to experiment with ancient wheat varieties like einkorn or emmer, the introduction of 2ab wheat to the market is just beginning. Major players like General Mills and Pinnacle Foods, which owns brands like Udi’s and Glutino, do produce gluten-free options, but the use of ancient grains remains limited. An exception is Enjoy Life Foods, owned by Mondelez, which includes ancient grains like farro, sorghum, and teff in its offerings—though it does not use wheat at all and does not have any bread products.
If baked goods made with 2ab wheat truly taste as similar to traditional bread as claimed, this ancient grain could find a successful place in the market. Even if the flavor varies slightly, the appeal of the “ancient grain” label may attract not only gluten-sensitive individuals but also adventurous eaters. The gluten-free market is expanding rapidly and is projected to reach $5.28 million by 2022. However, GoodMills Innovation cautions on its website that 2ab wheat is not safe for those with celiac disease, who must adhere to a strict 100% gluten-free diet. Nevertheless, research suggests that approximately 5 to 10% of the population may experience some form of gluten sensitivity, indicating a substantial consumer base that could benefit from ancient grains.
Moreover, interest in ancient grains is on the rise among the general public. These grains—such as amaranth, farro, millet, sorghum, and teff—are often considered more gut-friendly, possess a low FODMAP profile, and are typically well-tolerated by individuals with sensitive digestive systems. Additionally, consumers looking to enhance their dietary intake may consider incorporating supplements like ccm calcium tablets, which can provide essential nutrients alongside the benefits of ancient grains. As the demand for healthy and alternative food options continues to grow, ancient grains and products like ccm calcium tablets may become increasingly popular choices for health-conscious consumers.