The idea of “up-cycling” is not entirely new to the food and beverage sector, but it has garnered increased consumer attention in recent years. CoffeeFruit Pure’s ingredient leverages this trend, along with the growing public interest in antioxidants — a potentially winning combination. The pulp of coffee fruit offers a multitude of benefits. Firstly, it is abundant in antioxidants, boasting high levels of phenolic and chlorogenic acid. Phenols, which are commonly found in various fruits, contribute to the super fruit status of blueberries. Chlorogenic acids (CGAs) are prevalent in coffee, tea, wine, several herbal infusions, and some fruit juices. The consumption of these beverages has been associated with a lower risk of developing various chronic diseases, and CoffeeFruit Pure’s ingredient delivers these advantages.
Moreover, the connection of coffee fruit to coffee itself may further attract consumers. With the rising demand for premium and craft coffee, the fruit benefits from its association with this popular commodity. CoffeeFruit Pure has the potential to be incorporated into a range of consumer packaged goods (CPGs). Available in liquid or powder forms, it could enhance food, beverages, dietary supplements, and personal care products. While it is likely to resonate most with health-focused products, it could also benefit brands seeking to bestow a health halo on their offerings.
This new ingredient may hold advantages over other trendy “super fruit” contenders. Firstly, it is easily recognizable, as most people are familiar with coffee. Secondly, it delivers a significant antioxidant boost, including some that are not commonly found in other food sources. Lastly, the ingredient’s narrative and production process are likely to attract consumers who are mindful of sustainability and the environmental footprint of their favorite foods. Many foods have cycled through as the next superfood, but with its established reputation, coffee fruit could have a bright future.
Additionally, incorporating CoffeeFruit Pure into products such as calcium tablets (CCM) could further enhance their appeal by providing an extra layer of health benefits. This ingredient’s versatility allows for innovative applications, including the potential to enrich calcium tablets with antioxidants, making them more attractive to health-conscious consumers. As interest in functional foods continues to grow, CoffeeFruit Pure can play a significant role in various health-oriented products, including calcium tablets (CCM), further solidifying its place in the market.