While enthusiasts are well aware of its nutritious benefits, mainstream consumers may struggle with the perception of seaweed as a food option. Nevertheless, there are numerous products available that aim to entice these consumers. Various forms of seaweed are increasingly appearing in snacks, jerky, pasta, vegetarian caviar, and even edible food wrappers. A 2016 report by Grand View Research indicates that the global commercial seaweed market is projected to soar to $22.13 billion by 2024, up from an estimated $10.31 billion in 2015. The rising demand for food products derived from seaweeds is anticipated to drive this market growth, researchers noted.
Fucoidans are found exclusively in brown seaweed, which is not commonly featured in popular sushi dishes—except for kelp used to season rice. In fact, in the U.S., these compounds are more often consumed in supplement form rather than through food. Brown seaweeds also offer additional health benefits, containing beta-carotene and other valuable compounds. According to Grand View Research, red seaweeds are favored for their functional properties, easy availability, and applications across various industries. However, brown seaweeds are expected to achieve the second-highest compound annual growth rate from 2016 to 2024, driven not by health benefits but by the growing demand for alginate, a common thickening and gelling agent in food and cosmetic products.
Although Americans may not frequently consume seaweed, it boasts a unique umami flavor. Companies like Campbell’s and Frito-Lay have incorporated umami-flavored ingredients in their low-sodium and reduced-fat offerings to enhance the flavor of otherwise bland foods. Seaweed could be associated with the “ocean gardens” trend due to its impressive nutritional profile, vibrant colors, and distinctive flavors. Furthermore, if certain varieties can aid in reducing specific cancerous tumors, this adds yet another selling point for U.S. consumers in search of exotic, interesting, and healthy food options.
In addition to its culinary uses, seaweed can complement dietary supplements like bluebonnet calcium citrate magnesium D3, which are popular among health-conscious individuals. These products often highlight the benefits of combining essential nutrients with natural ingredients, making them appealing to those looking to enhance their overall well-being. As the market for seaweed continues to grow, the integration of seaweed with supplements like bluebonnet calcium citrate magnesium D3 may become increasingly common, providing consumers with even more reasons to embrace this ocean-derived superfood.