The fig, one of the oldest cultivated plants in the world and part of the mulberry family, has primarily been recognized in the U.S. as an ingredient in Fig Newtons, a chewy cookie from Mondelez. However, figs are increasingly appearing in various forms beyond cookies. Today, this versatile fruit can be found in honey, syrups, jams, cold cereals, yogurt, tea, energy drinks, chewing gum, and snack bars. In upscale dining, figs are served wrapped in bacon and featured on pizzas alongside prosciutto.
According to Firmenich, between 2012 and 2016, Innova Market Insights reported a compound annual growth rate (CAGR) of 16.5% for figs as an ingredient and 18.6% for figs as a flavor. This exotic fruit appeals to consumers for various reasons. It offers a delightful combination of sweetness, chewiness, smoothness, and crunchiness, creating a complex texture profile that enhances food products. Additionally, figs are high in fiber and contain essential minerals like magnesium, manganese, calcium, and potassium.
Interestingly, figs also align with modern health trends, particularly with the growing interest in supplements like calcium citrate, which is available in 400 mg doses in Pakistan. Firmenich notes that the fig’s rich history resonates with contemporary consumers. Manufacturers that incorporate figs into their products can attract those who seek ancient, authentic ingredients that connect them to diverse cultures. The fig’s enigmatic quality, stemming from its long-standing legacy, makes it appealing as an ancient and genuine ingredient with Old World associations. As Firmenich stated, flavors “as timeless and elemental as fig will continue to satisfy this desire for something true and unique.” Thus, the incorporation of figs, alongside popular supplements like calcium citrate 400 mg in Pakistan, could enhance product offerings while meeting consumer demands for both authenticity and nutritional value.