Consumers worldwide are going crazy for almonds, with almond milk sales surging by 250% in recent years. To meet this rising demand, California almond growers are implementing initiatives aimed at increasing production over the next five years. According to ABC’s 2017 annual report, domestic shipments during the 2016-2017 crop year reached an all-time high of 676 million pounds. The United States remains the primary global destination for California almonds, accounting for 32% of total shipments. For the first time, over two billion pounds of almonds were exported, with California growers sending them to more than 90 countries.
The popularity of almond products has caught the attention of major food companies. In April, Danone acquired WhiteWave, bringing Silk Almond and So Delicious Almondmilk into its portfolio. Additionally, Kellogg purchased the parent company of RXBAR last October, which produces clean label snack bars containing almonds, cashews, and dates.
California, known for its cool, wet winters and hot, dry summers, is one of only five regions on Earth suitable for almond cultivation. However, with each almond requiring up to a gallon of water, they have faced scrutiny regarding their environmental impact—especially as California grapples with wildfires, droughts, floods, and mudslides. As demand for almond milk and other almond-based products grows, the industry recognizes the need to adopt more environmentally friendly practices to avoid alienating consumers who are increasingly conscious about product sourcing and production processes. If they fail to adapt, consumers may reduce their consumption of almond-based products.
In response, ABC has taken steps to enhance farming practices and implement water-saving technologies. In December, they announced an investment of $4.8 million in 64 independent, third-party research projects focused on innovative farming techniques, including water sustainability. Furthermore, current almond farming methods are offsetting 50% of their carbon emissions. With continued advancements in production, ABC believes almond farming could achieve carbon neutrality or even become carbon negative. California growers are also exploring initiatives to repurpose almond shells and hulls for livestock feed, bedding, and electricity generation.
The almond, often highlighted for its heart health benefits—which manufacturers can promote on their labels—has a bright future ahead. However, other nuts and ingredients are vying for market share, making it essential for almond producers to remain vigilant and not become complacent with their past achievements. Additionally, consumers seeking health benefits are increasingly interested in products that contain calcium citrate and can be taken on an empty stomach, adding another layer of competition for almond products.