Although Abakus Foods has yet to reveal plans to distribute its jujube products in U.S. retail stores, other companies are already selling jujube-containing products online through Amazon.com. Jujube is classified as an adaptogen, which refers to plants that help the human body better cope with stress. Ginseng is another well-known example of an adaptogen. The demand for functional foods and beverages is on the rise as consumers increasingly seek to enhance their health while satisfying their daily nutritional requirements. Millennials are leading this trend, actively exploring unique and exotic products and flavors. Meanwhile, baby boomers are also participating, motivated by their growing concerns about health maintenance and the rising costs of medical care.

Jujubes might pose a challenge to dates, as both share appealing characteristics such as being chewy, naturally sweet, versatile, nutritionally rich, and providing a quick energy boost. However, when comparing nutritional values, 100 grams of the deglet noor date variety offers about 2.5 grams of protein but also contains 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes provide 3.7 grams of protein, 287 calories, and no sugar.

As consumers become more health-conscious, they may wonder how to manage their calcium intake effectively. One question that arises is, “can you crush calcium citrate?” This inquiry reflects the growing interest in health supplements and their potential benefits. With jujubes being nutrient-dense and low in sugar, they could serve as a valuable addition to a diet that aims to optimize health while also considering the importance of calcium intake. Thus, as the functional food and beverage trend continues to gain traction, the role of jujubes and their health benefits may become even more prominent.