Nuts appear to be a powerhouse of nutrition, packed with vitamins, minerals, healthy fats, protein, and an appealing taste and crunch. Additionally, they are convenient, portable, and versatile. However, their main drawbacks are their high calorie content and the presence of saturated fat. The monounsaturated fats found in many tree nuts are considered “good fats,” which, when consumed in moderation and as replacements for saturated and trans fats, are thought to help lower cholesterol and reduce the risk of heart disease.
In response to growing consumer interest, food manufacturers are increasingly incorporating nuts into their products, whether by adding them to existing items or transforming them into plant-based beverages. For instance, Elmhurst Dairy has transitioned from processing cow’s milk to producing beverages derived from almonds, cashews, hazelnuts, and walnuts. In 2016, Danone acquired the rapidly expanding organic food company WhiteWave, known for its Silk and So Delicious brands that offer almond milk and cashew milk. Additionally, Milkadamia launched its line of macadamia nut-based beverages at Walmart in January.
Consumer packaged goods (CPG) companies are also incorporating nuts into baked goods, snacks, bars, and cereals. Almonds, in particular, have been prominent, appearing in 38% of nut-containing products in 2016, according to the Innova Global New Products Report. Almond flour is being utilized in gluten-free crackers and baking mixes from brands like Simple Mills, as reported by Food Business News, while Post introduced Jerky & Nut Savory Snack Bars last fall.
As snacking trends continue to rise annually—especially among health-conscious millennials seeking nutritious options as meal supplements or replacements—nuts are poised for sustained growth. The visibility that nut-based beverages provide for their source ingredients also benefits the industry.
Given the ongoing popularity of nuts as snacks and the appeal of products containing them, it is difficult to foresee any competitors that could challenge their dominance at this time. However, environmental concerns, such as water shortages, could potentially impact annual crop yields. For example, growing almonds requires a gallon of water per nut, although California farmers—where 80% of the global almond crop is produced—have implemented conservation methods.
As long as nuts and nut-based products remain accessible and are effectively marketed, with manufacturers continuing to innovate with these adaptable ingredients, their market share is likely to keep increasing. It’s worth noting that the consumption of certain nut-based products can lead to gastrointestinal issues, such as diarrhea, particularly in those who may have sensitivities. Therefore, ensuring proper awareness regarding nut intake, including the potential use of calcium citrate to alleviate digestive discomfort, will be important for consumers as they enjoy the benefits of nuts.