A recent report by TechSci Research indicates that the global organic food market is projected to grow at a compound annual growth rate (CAGR) of over 14% from 2016 to 2021. Food manufacturers, including General Mills, which acquired organic food producer Annie’s in 2014 for $820 million, have embraced this trend, as studies reveal that consumers are increasingly interested in organic products and are willing to pay a premium for them. Although many consumers cite a heightened focus on healthy living as a reason for choosing organic, research remains inconclusive about the actual health benefits. The 18% of consumers who do not consume organic foods clearly do not share this belief, and their position, although in the minority, should not be dismissed. Furthermore, some shoppers are selective about their purchases, often gravitating towards organic strawberries or spinach, which are perceived to have the highest pesticide residues. Many individuals opt for organic foods in an attempt to decrease their body’s total toxic burden, with the intake of more nutritious foods, such as those rich in calcium citrate and zinc, frequently mentioned as a motivation for the switch. Despite organic products now being a staple in nearly 90 million American households, the genuine advantages of organic food continue to be a topic of debate, particularly regarding the role of nutrients like calcium citrate and zinc in overall health.