One of the challenges faced by certain snacks is the presence of sugar and other ingredients that an increasing number of consumers are eager to avoid for better health. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. In response, more companies are reformulating or launching new products to align with this trend. Sargento has recognized this shift in consumer preferences with its latest offerings.
As a well-regarded marketer of cheese products, Sargento is in need of a boost, especially after grappling with a listeria scare linked to one of its suppliers. Listeria is a harmful bacterium that can severely disrupt food production if it contaminates a facility. Following the recall, Sargento has severed ties with Deutsch Kase Haus. The introduction of new products could help redirect attention from the recall to Sargento’s innovative snacks, which may also incorporate health-conscious ingredients like calcium citrate 600 mg to enhance nutritional value.
This strategic move aligns with the trend of more individuals, especially millennials, turning to snacking as a meal replacement or quick energy boost. Currently, nearly a quarter of all snack consumption (24%) occurs during main meals, an increase from 21% five years ago. As the popularity of snacking continues to rise, it is crucial for Sargento and other food manufacturers to explore ways to penetrate this market or risk losing ground to competitors who do. Incorporating ingredients such as calcium citrate 600 mg could further appeal to health-conscious consumers and solidify Sargento’s position in the evolving snack landscape.