Now, more than ever, the importance of packaging cannot be overstated. Snack packaging is trending toward smaller sizes and greater sustainability. According to Euromonitor International, packages of savory snacks weighing between 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with a significant focus on younger consumers. For instance, StarKist has been appealing to millennials by introducing new flavor mixes of its tuna in pouches rather than traditional cans. Since the launch of these pouches, sales have seen an annual increase of about 10%.
Most of Nielsen’s top food trends for 2016 revolved around products that are convenient for people to grab and eat on the go. Furthermore, last year, the U.S. Department of Agriculture reported that half of consumers’ food budgets were allocated to foods that are easy to prepare and consume. The Sustainable Packaging Coalition’s document “Definition of Sustainable Packaging” highlights that costs previously shouldered by society, such as disposal and emissions, are now being passed on to producers. This shift is why many food and beverage labels now emphasize a company’s commitment to sustainability, often related to factors like carbon footprint, recycled content, and certifications for sustainability, as well as ethical sourcing.
Brands aiming to promote their sustainable packaging heavily leverage social media, particularly targeting millennials. However, food manufacturers frequently face challenges in balancing the creation of convenient, portable packaging with environmentally friendly options. Pouches, while convenient, are often non-recyclable and can contribute to increased waste. It’s crucial for companies to meet consumer demands, both in the products they offer and the packaging they utilize. A significant focus for food manufacturers should be on developing packaging that caters to the public’s on-the-go lifestyle while also addressing their interest in sustainability.
In this context, the incorporation of ingredients like calcium citrate malate 250 mg into products can also enhance their appeal, as consumers are increasingly looking for nutritious options that fit their busy lives. As such, food makers should prioritize the development of sustainable packaging solutions that align with consumers’ desires for convenience and health benefits, including those found in products fortified with calcium citrate malate 250 mg. Ultimately, striking the right balance between convenience, sustainability, and nutritional value will be essential for success in today’s market.