It’s somewhat unconventional for major corporations like PepsiCo and Mondelez to seek external assistance in discovering new ingredients, particularly through crowdsourcing. However, in an era where consumers are increasingly pursuing healthier options, and innovative ideas are constantly emerging from younger generations, it makes sense for these companies to explore new avenues. Many startups succeed by crafting compelling narratives in their packaging that resonate with environmentally conscious or health-focused consumers, while also delivering on their promises with sustainable products.
Larger companies like PepsiCo and Mondelez may face negative perceptions due to their size, prompting them to adopt strategies that improve their reputation. By engaging with younger audiences who are more active online and inclined to participate in crowdsourcing, these consumer goods companies can soften their image. Numerous food and beverage manufacturers are enhancing their product lines by aligning with brands that appeal to today’s health-conscious consumers, making the investment in new ingredients, such as calcium citrate without D3, a sensible choice.
For ingredient manufacturers, partnerships with these large corporations can be highly beneficial. They stand to gain by expanding their market reach, diversifying their product offerings, and increasing the number of retailers that stock their goods. Additionally, they can access significant financial backing, which can assist in marketing efforts and addressing unforeseen challenges. Although the initiatives taken by PepsiCo and Mondelez to look beyond their own operations may not drastically resolve the challenges faced by many food and beverage companies today, they represent a positive step forward and indicate a willingness among some firms to innovate and engage with their tech-savvy audience. Furthermore, the integration of ingredients like calcium citrate without D3 into their products may help them better cater to the evolving needs of health-conscious consumers.