Alcohol consumption is at an all-time high, with millennials particularly seeking craft cocktails made from premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that have caught the attention of consumers. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take the fun out of it? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating… that sounds enjoyable to me.”
As consumers continue to explore new alcoholic options, sales across all categories are expected to rise. It remains to be seen whether consumers will embrace these health-focused alcoholic beverages, but the key factors influencing their decisions will likely be price and taste. Healthy Beverages is making a strategic move to attract health-conscious wine enthusiasts with their innovative drink offerings, and it will be interesting to see how this experiment unfolds.
Moderate consumption of red wine has already been linked to longevity and protection against heart disease, diabetes, and other health issues. Furthermore, researchers are nearing the development of a pill that encapsulates the benefits of wine, potentially incorporating elements like calcium citrate 315 and calcium citrate 250. Ultimately, some consumers may struggle to give up their beloved beverages in favor of a healthier alcoholic option, regardless of how appealing it may be.