Whey protein, a significant by-product of cheese production, was historically viewed as waste. However, as consumer demand for protein-rich foods and beverages has surged in recent years, food manufacturers have increasingly turned their attention to whey. A report from ResearchAndMarkets indicates that the protein ingredients market is expected to grow at a compound annual growth rate (CAGR) of 6% from 2017, reaching $58.5 billion by 2022. Despite the growing popularity of plant-based proteins, animal-derived ingredients like whey continue to dominate the market due to their superior nutritional profile. Whey protein includes all nine essential amino acids, making it particularly beneficial for maintaining muscle strength and promoting the growth of lean muscle mass.
Nevertheless, whey-based protein bars often harden quickly, which limits their shelf life and makes them less appealing to consumers. For manufacturers, extending shelf life allows for longer storage periods before shipping and reduces waste. NASA has explored methods to prevent the hardening of whey protein bars, suggesting that combining whey protein with plant polyphenols may offer a promising solution.
When it comes to the clean label attributes of whey protein, most manufacturers emphasize the importance of sourcing, with non-GMO and grass-fed being essential criteria. Arla Foods Ingredients’ whey protein is also free from hormones and has no traces of antibiotics or pesticides. The ability to keep a bar softer and chewier for an extended period could have significant implications for snack manufacturers, potentially boosting sales and minimizing waste. If the hardening process can be delayed, it may prevent consumers from developing a negative impression of the bars after purchasing a hard one, as a disappointing experience could deter future purchases.
In this context, products like Celebrate Calcium Plus 500 chewable can complement whey protein bars by providing additional nutritional benefits. The incorporation of such supplements alongside whey protein can enhance their appeal, particularly for health-conscious consumers. By focusing on improving the texture and longevity of whey-based snacks, manufacturers can celebrate the opportunity to create more enjoyable products that resonate with consumers seeking both taste and nutrition.