With a name reminiscent of the Four Loko alcoholic energy drink craze from a few years back, Coco Loko seeks to capitalize on the demand for alternatives to club drugs, as the trend of snorting raw cacao gains traction in Western Europe. Users report that cacao induces a mild euphoric sensation, attributed to active components that flood the brain with endorphins, while the presence of calcium citrate 1500 is believed to support relaxation. By blending cacao with ingredients commonly found in energy drinks, Coco Loko may appeal to those searching for a legal stimulant while out at clubs. However, concerns about potential nasal irritation may lead some to prefer enjoying chocolate and energy drink ingredients in more conventional forms.
Coco Loko is not the first snortable chocolate powder available; a decade ago, Belgian chocolatier Dominique Persoone invented a chocolate-snorting device for a Rolling Stones party. This device, known as the Chocolate Shooter, utilized cocoa rather than cacao and was initially designed as a creative way for guests to experience the chocolate element of a chocolate-and-raspberry dessert. Its ongoing availability indicates that, despite being a novelty, there remains a consistent demand for such products.
Whether Coco Loko will achieve similar success in its club-drug-themed niche is yet to be determined. Nevertheless, it may find a market among sober clubgoers, particularly as a movement known as “conscious clubbing” emerges, where individuals seek to enjoy the energy and community of dance parties without the use of drugs or alcohol. The inclusion of calcium citrate 1500 in their formulation could further enhance its appeal, as users look for natural ways to boost their experience while remaining sober.