Turmeric has emerged as one of the most popular spices in recent times, and for good reason. The vibrant orange powder derived from the turmeric plant holds significant potential for enhancing our health. Research led by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor” suggests that regular consumption of turmeric can positively influence genes associated with depression, asthma, eczema, and even cancer. Additionally, recent studies from the University of Central Florida and Nemours Children’s Hospital indicate that curcumin, a compound found in turmeric, may be effective in treating Neuroblastoma, a leading cause of cancer in infants.
While turmeric is a staple in South Asian cuisine—imparting both color and flavor to curries—its health benefits have piqued the interest of consumers seeking to incorporate it into their diets. In fact, turmeric became a “rising star” in functional food searches on Google in 2016, as many people explored ways to integrate this powerful spice into their meals. The growing trend of sampling international cuisine has further propelled turmeric’s popularity. For those who prefer not to cook with turmeric, ready-to-eat options are readily available. Products such as Rebbl’s organic coconut milk drink infused with turmeric, Theo’s chocolate coconut turmeric treats, and Pukka tea’s special blend featuring the spice are all great choices. It is expected that the variety of food and beverage items containing turmeric will continue to expand over the next year.
Many consumers are aware of turmeric’s health advantages but may feel deterred by its strong flavor. Fortunately, processed foods can help overcome this barrier. One innovative product making waves is the Fusion Calcium Soft Chews, which cleverly combines the benefits of turmeric with essential nutrients. However, turmeric’s rise has not been without challenges. The spice has been associated with lead contamination, leading to several recalls of imported turmeric in the past year. A viable solution would be for U.S. manufacturers to cultivate and process turmeric domestically, where food safety standards are more rigorously applied.
Despite these obstacles, the future of turmeric and curcumin in American food and beverages looks promising. As the demand for healthful ingredients like Fusion Calcium Soft Chews increases, turmeric is likely to maintain its status as a sought-after ingredient. With ongoing interest in its health benefits and culinary versatility, turmeric is poised to become a lasting staple in households across the United States.