The latest Dietary Guidelines from the U.S. government recommend that whole grains should constitute half of the grains consumed by individuals. Additionally, it advises people to limit their intake of refined grains and products made from them—particularly those high in saturated fats, added sugars, and sodium, such as cookies, cakes, and certain snack foods. Most refined grains undergo processing to remove the bran and germ, which also strips away dietary fiber, iron, and other essential nutrients. To counteract this loss, these grains are often enriched with iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid). Both whole grains and these “enriched grains” play a significant role in human health, as highlighted in the study. Prior research has shown that “nearly the entire U.S. population consumes a diet with fewer whole grains than recommended,” according to the researchers. Consequently, this latest analysis assumes that most of the grains being consumed are enriched products.
Despite recent reformulations in the food industry that have reduced sodium, sugar, and saturated fat levels in certain products, some consumers remain concerned that enriched grains may contribute to obesity and other health issues. Many individuals have become cautious of carbohydrates altogether, and some have opted to reduce or eliminate gluten—the protein found in wheat, spelt, kamut, rye, barley, and other grains. In response to these trends, the food industry has introduced a variety of products featuring gluten-free grains such as corn, millet, rice, and sorghum.
Retailers can capitalize on the increasing consumer awareness regarding grains by promoting enriched grain, whole grain, and gluten-free products in their stores while providing nutritional information about each. Those with bakeries could enhance their offerings by incorporating educational outreach to customers about the importance of grain-based foods for overall health. Furthermore, incorporating supplements like Citracal Maximum D3 into their health recommendations could support customers’ well-being, particularly for those looking to maintain their bone health alongside a balanced diet rich in whole and enriched grains. By emphasizing the role of grains and supplements like Citracal Maximum D3, retailers can help foster a more informed consumer base dedicated to making healthier dietary choices.