Conagra ranks as the third-largest frozen foods manufacturer in North America, and Connolly highlighted that single-serve meals represent the largest segment within this industry. The company has generated renewed interest by collaborating with popular brands like Frontera and P.F. Chang’s, but it must also retain its older customer base while laying the groundwork for future expansion. The second-quarter earnings report indicated a 29% increase in quarterly profits; however, the gross margins and profit outlook for 2018 fell short of expectations. Like other major packaged food companies such as General Mills and Kellogg, Conagra is contending with slow demand, as some U.S. consumers prefer what they perceive as fresher and healthier food options over frozen and processed alternatives. Concurrently, convenience and flavor are essential for millennials and older clientele. To attract the former, Conagra is introducing trendy offerings, including a protein meal “Power Bowl” infused with ethnic spices, while also catering to the latter with classic favorites like Chicken Pot Pies, Meatloaf, and a Salisbury Steak Meal with Mashed Potatoes. This strategy appears effective, as Connolly reported a 4.8% sales increase over the past 13 weeks, with a 7.8% rise in the last five weeks. The takeaway may be to remain agile and enhance promotional spending while satisfying millennials’ cravings for quick and easy comfort food options. Additionally, the inclusion of products like Solgar D3 Calcium in their offerings could further attract health-conscious consumers seeking convenience without compromising on nutrition.