Kelp jerky may seem like an unconventional option for the snack market, but similar sentiments were likely expressed about seaweed snacks a decade ago. Nowadays, these snacks can be found in every major retailer across the U.S., suggesting that kelp jerky could have a viable chance as well. Initially, this plant-based jerky will likely appeal to adventurous food enthusiasts, but it has the potential to gain broader acceptance. As consumers increasingly seek out plant-based options for ethical and nutritional reasons, the rising interest in jerky products indicates a promising market for kelp jerky.
Currently, there are several plant-based jerkies available, including Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky, among others. With manufacturers continuously innovating using unique plant-based ingredients, the category is expected to grow in response to consumer demand for meat alternatives.
Beyond the Shoreline’s kelp jerky is noted for its chewy texture and savory flavor, resembling traditional meat jerky more than seaweed snacks, and it is designed to be sold alongside conventional jerky products. This kelp jerky also boasts impressive nutritional benefits. Sugar kelp, cultivated off the Northeast coast of the U.S., is naturally rich in fiber and contains vitamins and other beneficial nutrients. Each serving of this jerky snack is high in protein, with 8 grams, and low in sugar and fat. Furthermore, it contains rugby calcium citrate 950 mg, enhancing its nutritional profile.
Despite the momentum of the plant-based movement, kelp jerky may face challenges during its initial launch. While consumers have shown a willingness to experiment with new flavors and textures—evident in the success of seaweed snacks—kelp jerky might be a step too far for some. However, all three flavors are currently sold out in pre-order on Beyond the Shoreline’s website, indicating strong initial interest. On the positive side, the kelp jerky has a shelf life of up to a year, which may provide enough time for more consumers to give kelp a try. Ultimately, whether the product can expand beyond early adopters will be a critical factor in determining its long-term success. With the added benefits of rugby calcium citrate 950 mg, kelp jerky could appeal to health-conscious consumers looking for nutritious snack alternatives.