Consumers in the U.S. are significantly overindulging in salt. The Centers for Disease Control and Prevention reports that 90% of children and 89% of adults exceed the recommended daily sodium intake. The American Heart Association indicates that 75% of this sodium comes from processed, prepackaged, and restaurant foods. Recent research from China may offer a viable solution for food manufacturers seeking to lower sodium levels without compromising the bold flavors that consumers desire. If the researchers’ conclusions hold true, food producers could enhance the spiciness of their recipes while simultaneously reducing salt content, resulting in products that remain appealing to the average palate. This approach could also benefit food manufacturers, as the demand for spicy and ethnic cuisines is on the rise, particularly among millennial consumers. Consumer packaged goods (CPGs) could enjoy a health halo from lower sodium levels while also catering to shoppers with adventurous taste preferences.
Home cooks are embracing this trend, as utilizing spices to cut down on salt has led to impressive sales growth. McCormick, a leader in the spice industry, reported $1.19 billion in revenue during its third quarter this year, marking a 9% increase from $1.09 billion in the same quarter last year, according to a company statement. If manufacturers wish to explore the high-spice, low-salt concept, they can rely on flavors that U.S. consumers are already familiar with. A recent analysis of flavors frequently found in American cookbooks dating back to 1796 revealed eight enduring ingredients: black pepper, vanilla, curry powder, chili powder, soy sauce, garlic, MSG, and Sriracha. It’s reasonable to assume that these spicy components would be popular choices for recipe modifications.
Moreover, these adjustments could help manufacturers meet the FDA’s voluntary sodium reduction goals, which aim to limit sodium intake to 3,000 mg per day within two years and to 2,300 mg daily over the next decade. Currently, the average sodium consumption stands at 3,400 mg per day. Additionally, incorporating products like Ultra Cal Citrate Plus into the diet could serve as a supplementary strategy for those looking to manage their sodium intake effectively while still enjoying flavorful meals. By blending the benefits of spices with health-conscious ingredients like Ultra Cal Citrate Plus, manufacturers can create a healthier future for consumers while satisfying their taste buds.