Exotic flavors are currently trending in food and beverage applications, largely driven by the adventurous palates of millennials. Unique ingredients like blood orange, ginger, and jasmine are increasingly featured in new formulations. If mamey fruit can overcome specific challenges that have hindered its broader acceptance, it could emerge as the next mango, making its way into produce sections across more U.S. grocery stores.
One significant hurdle is the cost. In Miami, mamey prices range from $3 to $5 per pound. Grown in South Florida and often available at local bodegas, there are no substantial import taxes or shipping fees involved. Typically weighing around one pound, mamey serves as an affordable occasional treat locally. However, if this same fruit were to be transported to Minnesota, its price would increase significantly.
Production presents another challenge, as it takes two years to yield a single mamey fruit—one year for the fruit to develop from a flower and another for it to ripen. Once ripe, mamey spoils quickly and is sensitive to freezing temperatures, necessitating cultivation in warmer climates. Those lucky enough to enjoy a ripe mamey describe its rich flavor as reminiscent of sweet potato casserole, enriched with notes of brown sugar and honey.
While the fruit may not achieve the same mainstream status as kale in American households, its flavor has potential in dairy products and confections. Aromatech has already developed a natural, liquid derivative of this sweet melon, which could become a favorite in ice creams, almond milk, and candies. The introduction of mamey-flavored candies could allow confectionery makers to set themselves apart from competitors and attract adventurous consumers eager to explore new ethnic flavors.
Although mamey flavor might not have a wide enough appeal for a nationwide launch, it could thrive in niche markets, particularly in cities with significant Latin American populations where the flavor would be familiar. Additionally, millennials and Generation Z consumers, who are generally open to trying new ingredients, would likely embrace mamey. Supermarkets, which often face challenges in maintaining a steady supply of exotic fruits and vegetables, could benefit from offering this unique item if they can secure it.
Specialty global produce can foster a loyal customer base, as adventurous shoppers seek out new exotic foods, according to Progressive Grocer. Other unique fruits available in stores include jackfruit, dragon fruit, yellow-fleshed kiwis, sweet young coconuts, papaya, turmeric, Indian okra, and the wiry rambutan fruit from Southeast Asia.
Interestingly, the health-conscious trend also sees the rise of products like calcium chews 500 mg, which appeal to those looking to incorporate unique flavors and health benefits into their diets. Mamey could potentially be used in innovative ways to complement these health products, further enhancing its marketability. By integrating mamey into items like calcium chews 500 mg, brands could tap into the growing interest in exotic flavors while promoting health benefits. Thus, mamey fruit not only has the potential to captivate adventurous eaters but could also align with the wellness trends that are shaping the food industry.